Enterprise 2.0, Social Media and Social Networking in Organisations

Track Chair/s

Jimmy Huang University of Warwick United Kingdom
Kai Riemer University of Sydney Australia
Rosemary Stockdale Swinburne University Australia

Track Description

The global proliferation and use of social media/social networking applications has been astounding in its speed and ubiquity. The ability to create a wealth of content and to interact with a vast range of people has caught the imagination of many. The flexibility of platforms and ease of use makes the technology highly accessible to individuals and encourages voluntary adoption. This is having a significant influence on organisations, many of whom are struggling to understand the implications and potential of such widespread, accessible technologies that often emerge in the workplace without any initiative on the part of organisation. These technologies, encompassed under such terms as Enterprise 2.0 in the corporate space and Web 2.0 in the broader sphere, are challenging traditional notions of location. On the one hand they upend traditional notions of location within organisations by spanning organisational boundaries, connecting formerly disparate entities and thus opening up new spaces for social engagement. On the other hand, social media transcends location through its ubiquitous nature and 'everywhere' accessibility.

The implications for the Information Systems discipline are far reaching in terms of research and teaching, offering both opportunities and challenges. In the field of research, there are increasing opportunities for cross-discipline collaboration, but also challenges as other disciplines, from business and law to those in life sciences, broaden their interests into these areas. This spread of interest raises questions as to what constitutes Information Systems research in terms of social media and how the discipline will be defined and developed in the future. At the same time, social media, in particular within organisations, offers access to formerly inaccessible data, such as use conversations that allow researching some of the age-old questions in IS like user sense making of technology.

In the business community, there is growing interest into the potentials of Enterprise 2.0. Organisations who are embracing the changes are seeking to develop effective management practices and addressing the potential benefits of mindful adoption of social media tools. However, there is also evidence of unease in many sectors where user generated content, along with the ubiquity and frequency of social media use, alters the dynamics of communication and interaction both internally and externally. In the personal spaces being created by social networking, there are several interesting examples of the capacity of individuals to freely and willingly engage with social media and absorb the technology into their personal environments.

Several exciting areas of research emerge which locate social media as a new phenomenon within the everyday (work) practices of individuals and groups in organisations and society. We invite contributions that investigate issues related to Enterprise 2.0 and social media in the corporate and personal spaces that are developing in this evolving environment. We encourage innovative research submissions that advance our understanding of the new spaces that are being created, including the opportunities and limitations that are being encountered.

We particularly invite those submissions that offer genuine contributions to IS theory and present rich, novel insights into an area where there is currently a wealth of anecdotal discussion. We invite rigorous and relevant empirical studies (qualitative or quantitative) as well as conceptual papers on theory development. We discourage simple analyses of social media data that do little to contribute to the IS research agenda.

Topics of interest include (but are not limited to):

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